Hello, Bloggers:
My name is Cora Wilson, senior PR major from Gainesville. Today I had the pleasure of meeting Ron Sachs from one of the top Florida PR firms, Ron Sachs Communications. I must admit I was shocked to notice he was so down-to-earth. The PR students were ecstatic to meet him and to network. Sachs, if you are in PR, is someone who has connections. Malcolm Galdwell described this type of person best in his book "The Tipping Point." According to Gladwell, Sachs would be a Connector. Connectors are people whom everybody wants to know and likes. They are able to connect one person to another. Having this ability to connect well with others is a gift.
I have had this fear of getting to know people because I am afraid of what they may think. I have had many of my professors correct my speech. They want me to be able to speak well, which is a major factor in the public relations profession. It is hard, coming from a small town where incorrect English is spoken all the time. It becomes accustomed. Sachs made his presentation flow and used language that a college student would understand. I thought that if I spoke proper English, then it would be really boring. Sachs made his presentation fun and exciting with his choice in words.
I realized that I need to become a connector. I know so people are born with this gift, but I think I can be taught. In order for me to do this, I have to get out and start meeting people. I have to use my professors to my advantage. My professors can help me connect to other PR professionals.
Sachs actually announced that he wanted his company to work together with PRodigy (PR firm at FAMU). Ron Sachs has the ability to make people feel comfortable around him, and I was so pleased with his presentation.
